Quiksilver certainly knows how to showcase its product. Their website is far more impressive and interactive than competitors, video's for Quik's performance boardshorts are jaw dropping, and Quiksilver's team yields surfing stars like Kelly Slater and Dane Reynolds. With all that marketing and hype going into Quiksilver's Cypher Boardshorts campain, one might expect a product that is less than satisfactory, kind of like how the movie industry pumps tons of marketing dollars into not so spectacular movies (a good example would be GI Joe: The Rise of Cobra). For Quiksilver Cypher Boardshorts, this is NOT the case. Quiksilver's Performance Boardshorts hold up to the hype. Think of Quiksilver Cypher Series Boardshorts as the Ironman of boardshorts, lots of marketing, and a product that delivers.

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Hurley is largely responsible for the Performance Boardshorts Revolution. What once started as a simple sleek black performance boardshort (the Advantage),  has now become 9 different styles of performance trunks from Hurley. Hurley has popularized performance boardshorts, and rightfully so. In 2008 Hurley won the SIMA Image Award for Boardshort of the Year with the Hurley Advantage Boardshorts. Again in 2009, Hurley won Boardshort of the Year for the Phantom 120's, and in 2010 Hurley is sure to be on top of the list of nominees for Boardshort of the Year with the Nike Flywire.
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We have done some extensive research to bring you this 5 part series on Performance Boardshorts

It seems like long ago when O'Neill introduced a breakthrough for the surf industry: the Superfreaks.  The Oneill Superfreaks were comfortable, lightweight, stretchy, and most importantly incredible to surf in.  Superfreaks quickly became the best selling boardshorts on the market and went on to win the 2004 SIMA Image Award for Product Innovation of the Year.

Flash to the present (6 years later) and the Surf Industry and Boardshorts have completely changed. Core Surf Companies like Billabong, Hurley, Quiksilver, & Volcom make a plethora of Performance Boardshorts. O'Neill still sells Superfreaks as well as many other Freaks like the Jordy Freak, the Lopez Freak, the HyperFreak, and the Hyperfreak 2.0.   SIMA now has an award designated just for Boardshorts. It's safe to say boardshorts have completely changed for the better, and If you surf, Performance Boardshorts are a must have.

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